Août 2005, pôle supports aux ventes, Wanadoo
Mon agence d'intérim m'a appelée une après-midi du mois d'août pour une mission dans un grand groupe de télécommunication. Il s'agit de refondre des formulaires d'abonnement suite à un changement de gamme : voilà comment j'ai intégré le groupe France Telecom pour une période de 6 mois (2 mois en intérim et 4 mois en CDD) au pôle support aux ventes. Ce département a pour vocation de créer des supports commerciaux (brochures, affiches, stop rayon,...) qui seront présents en points de vente. Ces mêmes supports se doivent d'apporter de l'information aux consommateurs sur les conditions des différents abonnements Wanadoo et de leur dresser un panorama complet des promotions en cours.
De fait, mes missions se présentent comme suit :
- Rédiger des briefs et piloter les agences de communication pour la création de supports commerciaux : en fonction des desideratas du marketing et de la communication, nous rédigeons un brief sur des orientations de communication aux agences sur la formulation de l'accroche et sur la recherche iconographique.
- Coordonner la réalisation des supports avec les pôles fabrication, merchandising, marketing et juridique. En parallèle, il faut s'assurer que tous les pôles concernés par la production des supports respectent les délais en nous informant du temps de fabrication, de la mise en place en points de vente, que le message retranscrit ainsi que les mentions légales correspondent exactement à l'offre - Veiller au respect de la charte (graphique, sémantique) : s'assurer que les logos sont à la bonne place, que les couleurs utilisées sont bien celles du groupe,...
Ce que cette expérience m'a apporté : J'ai appris que le recueil de l'information est une étape des plus difficiles lorsque le nombre d'interlocuteurs devient trop important (nous approchons régulièrement de la dizaine). Des informations parfois contradictoires nous parviennent de services différents, à nous de gérer. Il est également difficile de répondre aux souhaits de chacun mais notre travail consiste à satisfaire le plus grand nombre en réalisant des supports complets. Savoir travailler dans l'urgence et dans le stress est également une qualité IN-DIS-PEN-SA-BLE !
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