Octobre 2002,
J'intègre le service commercial d'une petite maison d'édition, Les Editions d'Alleray. Ses titres sont Initiative Magazine : bimensuel consacré à la création d'entreprise avec des témoignages de chefs d'entreprise, des conseils d'experts pour gérer son affaire,... - Devenir Fonctionnaire (trimestriel) et Concours Publics (mensuel) : ces 2 titres réunissent des informations sur le secteur public avec des conseils pour préparer les concours, des QCM pour s'entraîner et l'indispensable calendrier des concours,...
Mes missions se détaillent comme suit :
- Prospecter par téléphone et vendre des espaces publicitaires aux centrales d'achat et annonceurs : prise de contact par téléphone pour présenter les titres, cerner les besoins en communication de chaque prospect et le cas échéant, obtenir un rendez-vous,...
- Aller en rendez-vous clientèle (centrales d'achat et annonceurs) : rencontrer les responsables de communication et les chefs de publicité pour leur soumettre des propositions commerciales
- Réaliser des outils commerciaux (kits de présentation, grilles tarifaires,..) : rédiger pour chaque numéro, un mailing qui présente le titre de couverture, réaliser sur quark x-press, les différents grilles tarifaires,...
Ce que cette expérience m'a apporté :
En intégrant Les Editions d'Alleray, je reste dans des secteurs que je connais tels que la création d'entreprise (Rebondir traite également de ce sujet) et le secteur public. J'ai donc développé mon sens du relationnel. J'ai également pu utiliser des outils graphiques comme quark x-press.
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